It’s not enough for a website to look good. To be successful and deliver results your website must provide an exceptional online service. Therefore my strategies for Internet and website marketing balance a range of success factors including design, functionality, communication, conversion and promotion, such as SEO, Google AdWords and social media.
Many businesses – and digital agencies – focus too heavily on the look and feel of their website at the expense of other elements critical to website marketing. But I take a holistic approach to an Internet marketing website and ensure that your it is designed to perform. Customer focus means your website delivers a satisfying user experience and attracts more enquiries, marketing qualified leads and conversions.
As an experienced marketing consultant specialising in Internet Marketing I offer a set of services that help ensure that your business gets a cost-effective, highly competitive, results oriented website.
Research & Analysis
What are the first steps to planning a website?
In consultation I will learn about your industry, business, current marketing strategies and plans, as well as gather information about your customers and competitors. As every business is unique, I approach the research and analysis phase on an individual business case in order to devise the most appropriate recommendations.
Strategy & Planning
What will ensure your website is a success?
Strategy and planning has a major impact on website marketing. Your website must have a clear purpose that fits with the overall objectives of your business and complements your existing marketing plan.
I can help you:
- Create a focused results-oriented website strategy or Internet marketing campaign
- Provide creative direction
- Formulate budgets for development and ongoing website management
- Set goals and KPIs, as well as well as ensure proper measurement with analytics
- Prepare briefs for designers, developers, copywriters and administrators
Content
What do you need for website content?
Whatever the purpose of your website, results depend on professional well developed content. This content will include a combination of headlines, copy, images, video, brochures, testimonials, case studies, and more.
Producing the best content for your website can be difficult and tedious, and is most often what delays website development. I can assist to produce high quality content optimised for search engine marketing. My services include training that empowers internal staff to write compelling SEO copy or services for you to outsource SEO copywriting and content marketing.
Development & Implementation
What is involved in building your website?
Many of my clients choose for me to project manage the process of website design and development, in which case I partner with specialists that build customised business websites, such as experienced website designers and developers. A digital agency or web developer may be chosen based on an existing service agreement with your business, a tender process or my own recommendation. The objective is always to get maximum value via the best possible result and minimum investment.
Promotion
How will your website reach your target market?
An expertly optimised website will ensure search engine visibility and attract targeted quality visitors through Google marketing. However SEO cant do all the work by itself. Running other advertising and promotions will help create awareness and generate traffic. I can provide advice on the best methods and techniques for website marketing, as well as design and manage promotions and campaigns.
Management
What management and administration is required long-term?
Monitoring website performance, making adjustments, regular updates to content, running special promotions and constantly developing and tweaking search engine marketing will mean that your website continues to improve over time. I provide training for administrators, provide resources when required and partner with you to ensure that your website marketing delivers excellent results.
Contact me for a consultation about your website marketing.
Contact me via my web form or telephone for a chat today or to schedule a consultation.
