With more than 200 social networks, each with unique opportunities, social media marketing can be an effective and affordable marketing channel for businesses. Social media has a range of benefits for businesses. But like any marketing program, marketing on social networks such as Facebook, Twitter, Google+, Foursquare, Flickr, LinkedIn, etc., must be considered and planned carefully.
Social media campaigns without the right strategy is hit-and-miss at best. In some cases marketing the wrong way with social networks can create problems and even jeopardise your business credibility and reputation.
As a marketing consultant specialising in Internet Marketing I offer a set of services that help ensure that your business gets the best out of social media marketing, starting with the right social media strategy and plan.
Research and analysis
Is social media marketing the right choice for your business?
Social media marketing isn’t the best option for every business. Through consultation, I can help you assess social media as a suitable Internet marketing channel for your business. I consider each client on an individual business case by considering their marketing objectives, market trends, competitors’ strategies, customer drives and behaviour, internal structure, budget and availability of resources.
Strategy
What will ensure a successful outcome with social media marketing?
Social media marketing must fit with your overall marketing plan and success requires strategic thinking and a clear direction. I can help you:
- Evaluate the social media landscape and determine the best social networks and media mix
- Formulate budgets for development and ongoing management
- Determine and allocate resources
- Set goals and KPIs
- Develop creative direction
- Prepare briefs for designers, developers, copywriters and administrators
Design and development
What is involved in building a social media campaign?
My partners include specialists in the design and development of customised social media marketing programs. We can implement social media campaigns across a variety of social networks including Facebook, Twitter, YouTube, Blogs and more.
Experienced designers and developers will ensure that your social media campaigns:
- Match your businesses brand and identity
- Integrate the various social media channels
- Update efficiently from a centralised system
- Drive traffic to your website or online store
- Appear in relevant search results
Promotion
How will I create awareness and attract fans and followers to my social media campaign?
Attracting customers to your social media campaign in the initial weeks can be tricky. Running promotions helps create awareness, generate interest, as well as capture fans and followers. I can help to advise on the best methods and design special promotions to kick-start your campaign.
Content
How do I create customer engagement and interaction?
Becoming an influencer in the social media space means identifying what interests and motivates your market and being proactive and persistent. Producing consistently engaging, compelling content and timely response to comments, requests and enquiries can be tedious and resource intensive.
I can assist by providing:
- Training and direction to empower your internal administrators
- Professional services to assist with developing and optimising content
Management
What will ensure that my social media marketing is successful long-term?
Many businesses have lost motivation because of lack of direction, time constraints and disappointing results. To see maximum returns from social media marketing it must be approached as a long-term strategy with a consistent process of develop, test and improve; measuring and monitoring campaigns and knowing when to adjust or change direction.
Benefits
What positive outcomes are possible with social media marketing?
Some of the benefits of social media marketing include:
- Brand awareness and visibility
- Customer engagement and loyalty
- Reputation and credibility in your area of expertise
- Better campaign effectiveness via cross-channel and integrated marketing
- Website traffic and SEO
Contact me for a consultation about social media marketing.
Contact me via my web form or telephone for a chat today or to schedule a consultation.
