A search engine marketing strategy is an absolute must-have for any business that aims to connect with its customers where and when they are searching. It’s not an option to have a marketing plan without a website. And a website, no matter how well it’s designed, is virtually invisible without search engines.
Nowadays people have a number of options for finding businesses, products and information online. But Google is still the primary way people search for websites and other online content, such as images, videos and news. In fact, around 90% of searches in Australia are done via Google; 10 billion Google searches a month.
Search engine marketing (sometimes abbreviated to SEM) aims to maximise a business’ visibility in search results. Research shows that less than 9% of people click beyond the first page of Google. Therefore a business needs an effective Google marketing strategy as well as search engine marketing to be found by customers.
Building the bridge between businesses and customers through search engine marketing
Every business is unique and therefore requires a tailored strategy for search marketing. As a marketing consultant specialising in Internet marketing I develop SEM strategies for businesses. I can work with you to determine the best methods and techniques to maximise your market reach via Google and other search engines. My services also include implementing SEO on websites, training staff in SEO, setting up Google AdWords PPC campaigns, teaching clients to set up Google pay-per-click advertising, optimising social media marketing for search engines and training staff in social media optimisation.
Search engine marketing means being found by your customers when and where they are searching for you for the keywords they are using.
Cont
act me for a consultation about your search engine marketing.
Contact me via my web form or telephone for a chat today or to schedule a consultation.
