Google is the dominant search engine in Australia with 94.11% market share (Feb 2012). More than 9 out of 10 of all searches by Australians are conducted via Google compared to all the other search engines combined, including Bing and Yahoo! This statistic alone shows how important it is as a business to have a strong presence in Google.

When most people think of Google Marketing they think of Google AdWords and Google Web Search. But Google offers a myriad of opportunities for your business to be found by its target market.

Like all Internet marketing, to be successful Google Marketing must start with an effective strategy. Marketing Wise provides Google Marketing services that begin with a tailored strategy suited to your business and, of course, your customer. Followed with a set of techniques to optimise your web content, your Google strategy will maximise your business’ Google presence and market reach.

Google Web Search

Increase your website’s visibility for keyword searches in Google’s main SERPs (search engine results pages) through a specialised service known as SEO (search engine optimisation).

Google AdWords

Be seen in prominent positions in Google’s Web Search with a Google AdWords campaign. Complement your SEO efforts or increase your website’s visibility for competitive or alternative keywords by advertising on Google with pay-per-click search engine marketing.

Google Images

Another way to maximise your business’ visibility on page one of Google’s Web Search, as well as being found via Google’s dedicated image SERPs, Google Images.

Google Video

Also visible in Google’s Web Search, as well as Google’s dedicated video search SERPs, Google Video allows its users to access your information in rich media format as an alternative to text based content.

Google Blog Search

Complement your website’s SEO strategy with optimised content on your website’s blog. Increase search engine visibility while attracting audience engagement and increasing your business’ credibility as a source of industry knowledge.

Google Places

Drive customers to your local business with an expertly optimised Google Places. 97% of shoppers find local businesses online via keywords for a type of product, service, business or industry in a particular area or location. Be found on Google Maps.

Contact me for a consultation about your Google Marketing.

Contact me via my web form or telephone for a chat today or to schedule a consultation.