SEO Copywriting is a technical process, which is not about cramming keywords onto a page. The role of an SEO Copywriter involves research and planning, strategy development, writing and the development of strong call-to-action, as well as the design and implementation of other elements critical for search engine marketing. Your brochure copy will not do [...]
As a digital strategist I do a lot of SEO and sometimes I take for granted that businesses understand what it is, which is not always the case. These days most businesses know that they need to be visible in one way or another on Google. Well, basically SEO (Search Engine Optimisation) helps you to [...]
If you haven’t caught on yet, there is a growing trend towards online shopping amongst Australian consumers. The Australian digital economy is growing at a rate of around 9% per annum with over $5 billion revenue 2010-11. With fast speed broadband in homes and smart phones in pockets, the Internet is even more accessible for [...]
Independent studies by research firms eConsultancy, eMarketer and Information Age, revealed that the biggest barrier preventing organisations from engaging in social media marketing effectively is lack of time and resources. According to these studies up to 49% of respondents are lacking the resources to harness the benefits of social media marketing. In fact many businesses [...]
A study by Google showed that: 73% of all online activity is related to local content 82% of local search users contact businesses offline via phone or walk-in 66% of Australians use local search to find local businesses So Google developed Google Maps, a free location based map service that allows Google users to search [...]
Customer responsiveness to mass media advertising is traditionally monitored by qualitative techniques which attempt to measure psychological response in terms of branding and awareness, and/or quantitative techniques, such as revenue or percentage change in sales, known as ‘advertising elasticity’. Given the indirect nature of print, radio, TV and outdoor, the huge number of variants that [...]
Combine PR, social media marketing, branding and search engine marketing and you’ve got content marketing. Content marketing is an effective technique for building brand or campaign awareness and enhancing reputation and credibility via digital marketing. By creating and sharing helpful content online you can become more visible on the web, increase your value proposition and [...]
A blog (web log) is a type of website that is used by individuals, businesses and organisations for publishing up-to-date content and commentary on particular topic such as news, tips and advice, articles, opinion pieces, etc. A typical blog combines text, images, video and links to other blogs. Blog can also be used as a [...]
There are a variety of reasons why blogging fits positively into a marketing plan. 1. Firstly, blogging builds a community. Blogs and social media are high engagement mediums that allow for dialogue between an organisation and its audience. The fact they can comment and share their thoughts means they feel less like passive recipients of [...]
Traditional media (unidirectional broadcasting) is often poorly targeted with the same message viewed multiple times by both relevant and non-relevant consumers. Plus its one-way nature, the difficulties it poses for measuring advertising and its inability to drive direct response are its main limitations, and what is essentially driving marketers away from traditional advertising. In contrast, [...]
