SEO Copywriting is a technical process, which is not about cramming keywords onto a page. The role of an SEO Copywriter involves research and planning, strategy development, writing and the development of strong call-to-action, as well as the design and implementation of other elements critical for search engine marketing.

Your brochure copy will not do

Many businesses mistakenly assume that writing copy for the web follows the same principles as other communications copywriting. Well BIG no! The content on your brochures and shareholder reports will not do the trick, and taking the easy road of wacking up the copy you have on hand equals fail.

You’ve got a maximum of seven seconds to engage users before they click the back button or the little cross at the top right. They scan read, looking for clues that they’re on the right page. Time is the most important resource to a web user and they want results fast. Whether the user stays on the page and reads on is up to the techniques in the copy.

You want compelling website copy that ranks

Whether your customers read every line on a web page or not is irrelevant because search engines do, and even Google likes things to makes sense. It takes skill to balance the information needs of the customer with optimisation techniques.

Your website content is crucial to capturing customers’ attention, getting the right message through, achieving marketing goals and ranking in Google. It’s not something you want to get wrong.

Melissa How is a Melbourne based Marketing Consultant specialising in Digital Marketing and Internet Marketing Strategies.

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