A blog (web log) is a type of website that is used by individuals, businesses and organisations for publishing up-to-date content and commentary on particular topic such as news, tips and advice, articles, opinion pieces, etc. A typical blog combines text, images, video and links to other blogs.
Blog can also be used as a verb, i.e. blogging, meaning to add content to a blog.
Blogs are updated regularly, unlike content on a website’s main pages which is static. Blog posts are displayed in reverse chronological order on the blog’s main page. Posts are also sorted by categories and tags (keywords), and archived by month/year. A blog is different to a Forum, which is based on Questions & Answers and useful for customer support and discussion.
Readers have the option to leave comments, which can be either published automatically or moderated by the blog’s administrator. Blogs are intended to be engaging and interactive, and can create communities of like-minded people with similar interests or needs.
Followers can subscribe to a blog for updates via email or RSS feed (content syndication).
Types of Blogs
- Personal blogs are used by individuals to share personal commentary, such as their thoughts, opinions, sentiments and experiences – similar to an online diary.
- Microblogs, such as Twitter, are designed for instant efficient communication and allow microbloggers to share personal commentary in real time.
- Corporate blogs are used by businesses for marketing communications or public relations purposes.
- Topical blogs focus on a particular subject.
Why should a business blog?
Blogging is an effective way to create awareness, enhance reputation, build reputation and become more visible on the web. By sharing helpful information, news, tips and advice, you can, increase your value proposition and build a loyal audience.
#1 Rule
The purpose is engagement, so the interests and needs of your audience comes first; make sure that web content adds value for them. Organisation’s that make blog posts a sales-pitch or sermon, tend to fail. A subtle approach is recommended.
Success hinges on being relevant, useful, helpful and of service. Be generous. Successful content marketingthat attracts, converts and retains customers, solves problems, delivers relevant knowledge and is thought leading
Melissa How is a Melbourne based Marketing Consultant specialising in Digital Marketing and Internet Marketing Strategies.
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