Did Groupon misfire with its Super Bowl ad?

Published on February 9, 2011 by in Advertising, All, Branding, Online Video, Public Relations, Social Coupons

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Groupon Superbowl Ad
As everyone catches up on the long list of $3Million ads from Sunday night’s Super Bowl, Twitter is still a buzz with commentary about an ad by Groupon. The controversial ad focuses on the subject of Tibet and features Timothy Hutton talking about the country’s troubles, while pointing out that consumers can still grab a half price Tibetan fish curry in Chicago via a Groupon daily deal.

The intention of course was to create awareness, but was selecting such a politically sensitive issue and matching it with wit the best way to grab consumers’ attention?

 

Melissa How is a Melbourne based Marketing Consultant specialising in Strategic Planning, Digital Marketing and Communications.

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