The good and bad of Facebook’s latest security features

Published on January 29, 2011 by in All, Customer Experience, Facebook, Online Reputation Management, Public Relations, Social Media

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To coincide with Data Privacy Day, an international effort by governments, businesses and advocacy groups to raise awareness about the importance of staying in control of personal information, Facebook announced its latest developments to protect users’ online security.Just one day after Facebook CEO Mark Zuckerberg’s Facebook page was hacked, the social network has followed Google’s leadto implement HTTPS protocol, also known as SSL encryption, the most common form of web security. Until now Facebook has only used HTTPS on its login page, where users’ type in their passwords, but the roll out over the next few weeks means that users’ activity will also be encrypted.Currently, the new security option is opt-in and needs to be enabled via Account Security settings and some Facebook features and third party applications don’t support HTTPS protocol.

It is highly recommended that users that access their Facebook page via a Wi-Fi network and from public Internet access points enable this option as they are most vulnerable to security threats like viruses, malware and hackers.

Facebook will also implement a new authorisation feature called Social Authentication that prompts users to verify their identity by identifying Facebook friends from their photos. In the case of any suspicious activity, such as the account being accessed from a totally different location to normal, the feature will be activated, so users beware – if you don’t personally know every person you’ve added as a Facebook friend, this could spell trouble.

Melissa How is a Melbourne based Marketing Consultant specialising in Strategic Planning, Digital Marketing and Communications.

 

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  1. The good and bad of Facebook’s latest security features « MARKETING WISE - September 28, 2011

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