Marketing Consultant – Strategic Planning – Digital Marketing

MARKETING WISE

ABOUT US
about

About

Marketing Wise is a Melbourne based marketing company. Established since 2009, we deliver a range of affordable and effective marketing services to businesses Australia-wide.

MARKETING CONSULTING

A marketing consultant can help get results by bringing proprietary knowledge and expertise, as well as inspiration, insightfulness, new ideas and vision. We provide advice and consulting in many areas of business and marketing, as well as provide mentoring and training to marketing teams or individuals to increase internal capabilities, motivate and build confidence.

STRATEGIC PLANNING

Growth, ROI and profitability depend on sound strategic planning, yet many companies do not approach their business and marketing activities strategically or with proper research or planning. We believe strategic planning is the linchpin of any successful initiative in business and therefore produce intelligent, innovative, thorough business and marketing plans that get great results.

DIGITAL MARKETING

Digital marketing is the fastest, most effective way to reach your customers. We combine the right strategies with the right digital media mix for your business to attract more and better quality enquiries, marketing qualified leads and conversions. Because every business is unique, we work with the most appropriate digtial channels & tools, and focus heavily on User experience.

PROJECT MANAGEMENT

Having an expert to manage your marketing project will streamline the process of planning, organising, motivating and controlling resources such as budgets, timelines and team members. We bring years of project management experience and work closely with our clients from strategy through implementation. A professional project manager ensures marketing projects are a great success.

our-mission

Connecting Businesses with Customers in Powerful and Profitable Ways.

clients

Clients

Marketing Wise has worked with a broad range of clients of varying sizes and industries.

  • Ansell
  • IHG
  • Crowne Plaza
  • Holiday Inn
  • Luxury Beauty Concepts
  • Intercontinental
  • DrinkWise
  • Trevilla Engineering
  • Melbourne Cocktails
  • Greenline
  • poppits
  • Instinct Events Entertainment
services

Services

Websites

SEO

Google Adwords

Analytics

User eXperience

Responsiveness

Email Marketing

CRM

Content Marketing

Copywriting

Social Media

Project Management

marketing-consultant

Your Consultant

MELISSA HOW is a Marketing Consultant, Digital Marketing Specialist and Strategy Planner assisting businesses with more effective marketing strategies that connect them with their customers in powerful and profitable ways.

Prior to launching Marketing Wise, Melissa fulfilled a successful corporate career in marketing and business development. Melissa founded Marketing Wise to make effective and cost-efficient marketing accessible to more businesses. Multinational companies, SMEs, NGO’s, consumer brands, fast growth start-ups, as well as other digital agencies and marketing companies have now engaged Melissa’s expertise.

With two Masters degrees, Masters of Entrepreneurship & Innovation and Masters of Commerce (Marketing), Melissa is recognised both in commercial and academic circles for her expertise in digital marketing, social media, strategic planning, media & communications, consumer behaviour and entrepreneurial marketing. Melissa has presented as keynote speaker at industry events and conferences and has lectured at both Swinburne and RMIT Universities.

testimonials

Testimonials

  • I have known Melissa for a number of years and have worked with her during my time at both WhiteRhino Creative and later IHG. Here she was integral in the development of new independent websites and worked closely with a number of internal stakeholders to ensure their ongoing success. I have always found her to be extremely generous with both her time and knowledge and have personally benefitted from her professional support.

    Grace Taylor
  • A passionate and committed digital marketing specialist, Melissa delivers. An integral partner in our team, Melissa plays a vital role as a navigator and guide in assisting Ansell develop and implement an effective online program. As conventional marketing becomes less and less relevant, Melissa’s strategic insights and practical contributions are generating genuine business value.

    Mitchell Mackey
  • After having engaged Melissa and benefited from her expertise during my time at Ansell, I quickly introduced her as a digital consultant to IHG in Victoria. She has played a vital role in helping us to develop our digital strategy and setting up our new websites for InterContinental Melbourne The Rialto, Holiday Inn Melbourne and Crowne Plaza Melbourne.

    Fiona Cubitt
  • I have had the pleasure of working with Melissa in the development of our startup brand and our online marketing campaigns. I have found Melissa to be honest and forthright, possess clear insight, vision and direction and is helping us enourmously in the building of our brand in the market place.

    Tim Stannage
  • I have known Melissa for a number of years and have worked with her during my time at both WhiteRhino Creative and later IHG. Here she was integral in the development of new independent websites and worked closely with a number of internal stakeholders to ensure their ongoing success. I have always found her to be extremely generous with both her time and knowledge and have personally benefitted from her professional support.

    Grace Taylor
  • A passionate and committed digital marketing specialist, Melissa delivers. An integral partner in our team, Melissa plays a vital role as a navigator and guide in assisting Ansell develop and implement an effective online program. As conventional marketing becomes less and less relevant, Melissa’s strategic insights and practical contributions are generating genuine business value.

    Mitchell Mackey
  • After having engaged Melissa and benefited from her expertise during my time at Ansell, I quickly introduced her as a digital consultant to IHG in Victoria. She has played a vital role in helping us to develop our digital strategy and setting up our new websites for InterContinental Melbourne The Rialto, Holiday Inn Melbourne and Crowne Plaza Melbourne.

    Fiona Cubitt
  • I have had the pleasure of working with Melissa in the development of our startup brand and our online marketing campaigns. I have found Melissa to be honest and forthright, possess clear insight, vision and direction and is helping us enourmously in the building of our brand in the market place.

    Tim Stannage

 

 

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