You’re at an industry networking event. You’ve got the essentials (mobile phone, notebook, pen and business cards – check!) and the room is full of customers and potential leads. Do you flit about aimlessly? Of course not. So for business, social media deserves strategy and intention.
There are a number of ways to market your business online – website marketing, social media marketing and Google marketing, just to name a few. Nowadays most businesses have a website, Facebook Page, email marketing and some sort of search engine marketing. But many businesses are disappointed with the results of their Internet marketing, sometimes despite the services of a marketing consultant, expensive digital agency or online marketing company.
In my experience, businesses expect Internet marketing to be two things: effective and affordable. Yet too many have been disappointed by the results and ROI of their online campaigns. Frustrated with the cost and lack of transparency of digital agencies or online marketing companies they are looking for a marketing consultant specialising in Internet marketing that can provide good advice, support and direction
I am one of a small handful of experienced marketing consultants that are qualified to assist businesses to develop, implement and manage effective Internet marketing strategies and campaigns. Before becoming an independent consultant, I was a Marketing Manager for an online marketing company. I have a depth of knowledge and level of expertise that has helped me build the credibility and reputation as one of the industry’s best Internet marketing strategists.
Just as no two businesses are the same, every client is different. A properly formulated marketing strategy centred around the Internet will be unique to its business and market.
Strategy planning begins with the exploration of the business, industry, market and customer, and an understanding of existing business and marketing strategies or plans. Next is usually a proper assessment of the client’s current website as well as any other digital marketing assets or online campaigns. Then an Internet marketing strategy can be developed accordingly.
But unless a business has a Marketing Manager with good experience in internet marketing and plenty of time for project management, a strategy plan on its own will not get far. Clients can choose to use my services to tender and liaise with a suitable agency or developer, and even manage the process for the duration of the project.
My services work for a huge range of businesses including SME’s, large businesses, not-for-profit and public companies. These businesses can be in retail, services, wholesale and distribution, community awareness and education, e-Commerce, Government, manufacturing, and even other marketing companies and digital agencies.
Internet marketing can work for any type of business providing it has a properly developed and implemented strategy and is managed well. The best way to ensure your success is by seeking the advice and direction of a qualified marketing consultant.
The short answer is: Less than you expect. Plus you save on agency costs, as well as getting better results and ROI. Some of my clients have saved 10′s or even 100′s of thousands – literally!
As I said earlier though, every business is different, so my services for each client vary slightly. This is why my first marketing consultation is free.
If you’d like more information, please submit the form below and I will contact you as soon as possible. If you would like to contact me directly, please click here
